Bogdan Nicula from Romania wears many hats—DJ, photographer, videographer, editor, designer—but his real advantage is turning ideas into content that delivers results week after week. He gets clients through LinkedIn and a close partner network, and produces social media content ranging from 2D/3D animation to gameplay capture and dynamic video editing. For one client, he reached 9.7 million views across platforms in a single week; still, he argues that steady videos with 50–100k views drive more results than a single viral hit with millions.
Interview by: Katerina Smileva Božinovska
Let’s start with your work experience. What do you do on a daily basis?
Bogdan: I play multiple roles: DJ, photographer, videographer, video editor, and designer. I’ve also done voiceovers and hosted events. In short, I cover a wide range of creative work.
Which platforms do you use to reach clients?
Bogdan: Most clients come to me organically. LinkedIn is my main channel and works best for larger projects. I avoid generic freelance platforms—it’s hard there to reach clients with serious budgets. I’ve had a multinational client on contract for almost three years, and I’ve built a network where we exchange projects and contacts, so LinkedIn and direct networking are my focus.
Do you work alone or with a team?
Bogdan: It depends on scope and budget. I can run a project solo, but I also have teams I bring in when needed. Not every brief comes with a big budget, so I scale up or down accordingly.
How do you define your role, and where does strategy come in?
Bogdan: I deliver the full package, but my core title is visual storyteller. Most clients come with a direction like, “We need a presentation video and a few designs,” and then I sharpen the goal: “What should the video achieve—new clients, sign-ups?” There’s strategy in that, but I prefer to invest most of my energy in execution. If deeper marketing is needed, I involve partners. We usually start from an agreed strategy and build the final product from there.
What are the conditions like for freelancers in Romania?
Bogdan: Romania is quite freelancer-friendly. Costs (outside a few major cities) are moderate, and regulation isn’t heavy. Most creators have an LLC/company and choose between two tax approaches: around 16% to the state with an accountant handling filings, or around 10% plus pension and health contributions. All in, you’re usually in the 25–28% range, which is low compared to, say, Germany.
And the infrastructure — does it support remote work?
Bogdan: Yes. The internet is excellent—fast and accessible. After months working in parts of Asia and comparing notes with friends in Western Europe, Romania stands very strong. It’s a great base for remote creators; many people even relocate here for that reason.
Can branded, commissioned content go viral, or is there a more important goal?
Bogdan: Virality can happen, but it can’t be planned. It’s better to deliver 50 pieces of content where each reaches 50k views than to put everything into one video that might reach 3–4 million. When dozens of clips generate watch time and engagement, platforms treat you as a consistently engaging profile. For example, one week I reached 9.7 million views across channels. It sounds powerful, but steady videos with tens of thousands of views are what build pipeline and revenue. Spikes are nice—consistency pays.
Explain your approach to working with local clients versus remote clients.
Bogdan: Locally, I like to direct and work with raw footage. Remotely, I prefer 2D/3D animation or assets I fully control. Clients can send footage, but without directing it, results easily drift—different teams, different briefs. Control over materials is what keeps quality consistent.
Looking ahead: freelancing forever, or something bigger?
Bogdan: I want a business built on the same skill set. I tried apps and dropshipping, but the plan is a studio that consistently delivers content for brands and helps creators transition from employees to remote professionals—skills, client flow, and systems. The goal is stability and freedom, not dependence on one employer or one platform.
