“Business Driven Resilient Small Producers” is a project arising from the current Covid-19 pandemic and its challenges to our food system. Local small producers and workers in the chain of local production and processing, face the challenges of discovering new distribution channels, while under the threat of unemployment and poor positioning of their products on the market. “Business Driven Resilient Small Producers” enables inclusive and sustainable growth of small food producers, as well as the continuous growth of the local economy and eradication of unemployment.
During the implementation of the project, each producer, based on the findings obtained during the communication, received a detailed business model and mentoring in its implementation, with clear guidelines for the future. Additionally, during the project, the producer had the opportunity to be promoted through social media, which provides greater visibility and easier and direct access to its customers.
Donor: SDC / IME
Partner: Slow Food
Project Objective:
The objective of this activity is by supporting Impact Foundation to facilitate the process of mentoring and advising small-scale farmers to sell their primary and processed products and thereby improve the direct sales and marketing of small-scale farming products. Impact Foundation will take a partnership approach to implement this activity and will closely work with Slow Food Macedonia and Women in Tech.
Project Implementation:
January 2021 – August 2021
Activities:
- Mapping and selection of small-scale farmers and developing criteria for selection of small producers with Slow Food
- Developing a guide for products safety – Slow Food will develop a guide for the safety of products in line with the Flexibility Rulebook
- Developing tailor-made business models – For the 20 selected micro businesses, Impact Foundation developed tailor made Canvas business models
- Marketing and promotional activities – design and development of photo and video materials, campaign for promotion on social network, capacity building for the marketing of social media with the support of Women in Tech and mentorship of the selected small producers.
