1. Your entry into digital marketing started a long time ago. In what words would you describe yourself then, and in what now? How did the experience of creating the Monday brand through the co-founding of Monday Learning and Monday Digital Agency affect your development?
Basically then and today I can describe myself with the same words. Adaptability and perseverance. Over the years working with different organizations and companies I realized how multidisciplinary the professions are and that one industry can not be completely isolated from another. Realizing this, from the very beginning of my career I accept challenges. I constantly learn new skills and I adapt to what is required in the labor market.
When we started Monday we were not aware of how many opportunities will open up before us. In the beginning, we had only one goal. That is to do the best thing we can and bring the best results for our clients. In the third month since the opening of the company, we had at least one recommendation from each client. On the other hand. The decision of whether to start Monday Learning at a time of so many educational centers was even more challenging. Monday Learning was originally planned as a side project that will be a channel through which new clients will come to us. The great interest of individuals who want to enroll in the programs has defined the business model in a completely different direction.
The creation of these two business models, new clients, projects, challenges, and successfully completed tasks – continuously contributed to my professional development.
2. In your speech at Founders Nights – From Freelancers to Co-Founders, you highlighted the virtue of perseverance as a key factor in success in the startup world, which encouraged freelancers to start thinking about their own business. Have you worked as a freelancer in the past? Do you think that freelancers have an advantage in starting a business? Why?
I have been working as a freelancer since my first year of college. Working part-time in NGOs and writing articles for various blogs. I later acquired advanced digital marketing skills that matched well with what I already knew. That helped me choose what I wanted to do in the future, and value my work more.
Before we started Monday, even though I had been working in digital marketing at various companies for several years, I also worked as a freelancer. I was coming home from work and I was still working on a project that reached me. Working as a freelancer has helped me to create autonomy in my work. To make decisions more easily, and to take initiatives on my own. These things were my biggest advantage when starting a business.
3. At the event of the same name, you mentioned that Monday is currently increasing the team. What profiles of people are you looking for? For all those interested, how would you describe your leadership style in the company?
We are currently looking for mentors for graphic design and digital marketing training programs at Monday Learning. We need profiles that have advanced digital skills and experience with non-formal education. But we are always open for beginners who want to gain internship experience as part of a Monday project.
Regarding the other part of the question: I do not believe in autocratic leadership. I believe that employees should have full autonomy over their work, especially in the creative industries. Our employees and freelancers we work with, have the freedom to perform tasks in their own way with minimal guidance and supervision. We have only the most necessary meetings and we see that there is no micromanagement over the work. I believe that the success of a company depends mostly on the freedom of everyone to express their creative potential as they see fit.