How to Prepare for Arrivals 2022-2025
When it comes to return of tourism pre-covid, the results imply that tourism on a global level will not return to pre-covid levels before 2023. In fact, 84% of experts…
Tourism, Unpredictably Changed, How to Prepare for Season 2021?
A UNWTO (United Nations World Tourism Organization) Panel of Experts survey shows a mixed outlook for 2021. Almost half of respondents (45%) envisaged better prospects for 2021 compared to last…
Which Tourist Profiles Arrive in North Macedonia, Prior to COVID-19 and During the Pandemic Crisis
Existing Traveler’s Persona in Macedonia Knowing “persona types” i.e. tourist profiles allows – especially online - to develop a more comprehensive marketing strategy, personalize marketing messages, and target them to…