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Top 8 in-demand freelance jobs in 2023

More and more people in N. Macedonia decide to become freelancers. The freedom to work from where they want and when they want, as well as the high incomes and countless job opportunities in foreign and domestic companies, make this profession attractive and accessible to everyone.

We have singled out 8 freelance professions that are most in demand in 2023.

1. Web design

Every business needs a website, app, and other digital tools to stay competitive in the market. Web designers and developers should know programming languages, UX|UI design, and have the ability to solve the client’s problem.

2. Graphic design

The graphic designer should possess aesthetic skills, like typography, photography, illustration, symbol and color in order to visualize the message or information of the business.

3. Copywriting

A copywriter needs to be creative and possess the skill of writing in order to create content that will educate, persuade or influence an audience, usually to sell a product or service. He/she should also have excellent communication skills and knowledge of web analytics in order to effectively reach the business’s target audience.

4. Social media management

Social media platforms have the potential to reach millions of people online and help businesses stay in constant communication with their audiences through content marketing and paid ads. Social media managers should possess excellent communication and writing skills, as well as the ability to test different ads and monitor web analytics.

5. Video editing

Video editors should possess knowledge of software editing, and have creativity and aesthetic skills, to be able to compose a video that will visually best present the message of the business.

6. Virtual assistance

More and more businesses are hiring freelancers in order to save resources and time, which is why the virtual assistant profession is booming in 2023.
Virtual assistants should possess excellent organizational and communication skills, as well as multitasking and the ability to quickly learn the software and tools used by their clients in order to maximize efficiency in performing their work tasks.

7. Data analysis and visualization

Through analysis, interpretation, and visualization, data analysts help businesses make data-driven decisions to improve their processes and increase efficiency.
Data analysts should possess excellent analytical and communication skills, as well as the problem-solving ability and solid knowledge of software such as Excel.

8. Accounting and bookkeeping

Organizations have to keep track of their finances, so accounting and bookkeeping are essential needs of any business.
People who are working in this profession must have communication and analytical skills, an excellent knowledge of accounting principles, and the ability to solve problems.

Today, in the age of digitization, there are easily available ways in which you can acquire these skills. Free courses, paid courses, tutorials, as well as influencers who share their knowledge and skills on social networks.

If you want to work as a freelancer in one of these professions, and have some knowledge, or are a beginner, now is the time to do your research and invest the time and effort to gain the necessary skills and experience and start earning independently.


Andrijana Serafimovska

Andrijana Serafimovska is the Communications Assistant at Impact Foundation. An ambitious and self-driven individual, with a passion for volunteering to better the quality of life of disadvantaged groups. She is experienced in project management for NGOs and social media marketing.