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Tips to promote your freelance skills on social media

Nowadays, freelancing as a career path is becoming a more attractive option for many people. But the competition is fierce, so to be successful you need to know how to highlight your skills and sell yourself to potential clients.

Social media is one of the best places to promote your freelance skills.

Below are some tips that will help you promote your skills more effectively.

1. Create a professional account

Freelancing is like a type of business you run, so it’s important to have a separate private profile and professional profile. Having a professional profile where you present your skills and experience increases your credibility as a freelancer.

2. Keep your brand image consistent

You can build a personal brand by regularly posting information related to your field of work. Let your followers know that you are dedicated to a certain topic and that you are an expert in that area. That way, when people or potential customers come across those topics, they’ll quickly remember you.

3. Stay up to date with current trends

Social media trends are constantly changing. Keep up with all the changes, in order to adapt more easily and build your target audience.

4. Engage with your community

When you decide to use social media as a tool to promote your freelance skills, you need to be in constant communication with your community. It also helps you reach potential customers more easily.

5. Use social media paid ads

Today, paid social media advertising is a key strategy for many businesses. Therefore, if you feel that you have not yet reached a large number of people from your target audience, paid advertisements are an ideal solution.

6. Create content that matches your brand image

Post videos, images, designs, blogs, how-to tips, infographics, or any other type of content that suits you best in order to stay in constant communication with your community.


Andrijana Serafimovska

Andrijana Serafimovska is the Communications Assistant at Impact Foundation. An ambitious and self-driven individual, with a passion for volunteering to better the quality of life of disadvantaged groups. She is experienced in project management for NGOs and social media marketing.