About the project
The project “Business Driven Resilient Small Producers” is a project arising from the current Covid-19 pandemic and the challenges it produces to our food system. Local small producers and workers in the chain of local production and processing face the challenges of discovering new distribution channels, while under the threat of unemployment and poor market placement of their products.
“Business Driven Resilient Small Producers” enables inclusive and sustainable growth of small food producers, as well as continuous growth of the local economy and eradication of unemployment in this sector.
During the implementation of the project, each small producer based on the findings obtained during communication, receives a detailed business model and mentoring in its implementation, with clear guidelines that will be directed towards the future growth of the business. Additionally, during the project, the small producer will have the opportunity to be promoted through social media, which provides greater visibility and easier and direct access to customers.
Impact Foundation in partnership with Slowfood Macedonia is committed to the successful implementation of this project. Our role as an organization that implements this project is to coordinate with partners, prepare workshops, business models for small producers and provide promotional activities for the small producers.
Through the Increasing Market Employability (IME) program, we enable the reduction of unemployment among small food operators, increased competitiveness and direct access to their customers.
Activities so far
During these 6 months of active implementation, we managed to map 40 food producers, create 20 business models for producers that would serve as an indicator for improvement and development of their businesses, providing 3 workshops in the direction of business models, marketing and labeling will encourage small producers to retain their authenticity and provide them with the knowledge of how to use it to their advantage. Additionally, the business models enabled us to start a marketing campaign for each individual small producer in order to digitally place their products on the market, which would enable the creation of a customer base for each producer based on current and future planned potential customers.
This activity is made possible with the support of the Swiss Agency for Development and Cooperation SDC through the Increasing Market Employability project (IME).